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Why do we talk about content alchemy?

Updated: Jul 18, 2020

One of my all-time favourite books has to be Paulo Coelho’s The Alchemist. It follows a young Andalusian shepherd on his way to Egypt. During his journey, he meets an old king named Melchizedek who introduces him to the idea of a ‘Personal Legend’. A Personal Legend is ‘what you have always wanted to accomplish’. The king also cites one of my favourite quotes in the book which is “when you want something, all the universe conspires in helping you achieve it’.

I suppose I didn’t always know what my Personal Legend was. It’s only now, as I approach 40 that I realize that what I’ve always wanted is to start my own business specializing in what I’m passionate about: the written word, educating the consumer and helping businesses build their brands.

True magic, I believe, lies in the fusion of passion, dedication, love and, when it comes to business – providing good service. With all these qualities combined I believe it’s what sets Rare85 and the people that work for it apart from the usual run of the mill agency, that simply churns out releases and never gets to the heart of what a client wants. We understand how hard it is to create content that delivers in the world of fake news, alternative facts and copy-and-paste PR.

If you believe in magic and have you’re your own personal or business story that you want to convey in the media, you’ve come to the right place. Oh and we’re not into any fancy tricks and hocus pocus – no, just good quality copy formulated by media experts that have had years of experience. Experience and passion – that’s true magic!

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